In fact, 40 years after his death, Che — born Ernesto Guevara de la Serna — is as much a marketing tool as an international revolutionary icon. Which raises the question of what exactly does the sheer proliferation of his image — the distant gaze, the scraggly beard and the beret adorned with a star — mean in a decidedly capitalist world?
posted by ryan griffis at 8:27 AM Wednesday, October 10, 2007
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