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Not Advertising Project Info

This project will involve the production of two 30 second videos designed to function in the context of television advertisements. Rather than advertising a product, however, your videos will do one of the following options:

1. use the conventions of video adverts to communicate a narrative that has nothing to do with advertising at all (like the Stan Douglas piece we watched).
2. create an advertisement for an idea/concept/philosophy as if it were a consumable product.

Method
1. First, develop and reseearch a starting point - what is the context in which your not advertisement would be viewed (what would be the ideal channel and time, during what kind of programming - what does any of this tell you about your audience?)
2. Create an analysis of the ads and/or programming that would surround your ad. What are the conventions, tropes and codes used? How are the stories within the programming and ads communicated - both explicitly and implicitly? What assumptions about the world are present?
One way to begin this is to look at the formal conventions used. This resource is a good primer on "the grammer of TV and film". What is the "grammar" used in your chosen context.
This should all be in writing, and maybe even accompanied by drawings.
3. Create storyboards for each video. You should have at least 3 storyboard frames with detailed descriptions about what's going on and both the implicit and explicit actions.
4. Shoot, capture, edit your videos
* You can also work with some motion graphics/typography (we will do some tutorials in After Effects), but these elements should be used in a complimentary role, not as the primary elements.
** You can also use "found" footage - try archive.org for some good, and mostly public domain, video.
Parts 1-2 should be underway for Thursday.

posted by ryan griffis at 7:54 PM Tuesday, April 1, 2008

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